Businesses large and small have been using Twitter as a means of engaging and communicating with consumers. Just by visiting Twitter and searching for some of the big name brands such as: Nike, Google, Samsung or HSBC reveals that they have multiple Twitter accounts, often dedicated to countries, brands and products.
So you've landed a new data project. Now you need to make sure that you deliver. Unfortunately when it comes to most big data projects, they fail.
As part of DBi’s Conversion Thursday, we were invited to share our thoughts on how Big Data is part of a bigger picture involving everyone within an organisation. This coincides with the release presentation of a recent NESTA report about the challenges UK business face hiring for data roles.
Having been working hard to make it easier for our clients to check the validity of their data, I wanted to share some thoughts on our process. This blog post follows on from a previous post “Why DAT is Important”.
We have had the 3Vs of Big Data for a number of years now. Thank you Gartner for kicking off with 3 and thanks to the rest of you for embracing, rejecting and adding to this initial set.