Businesses large and small have been using Twitter as a means of engaging and communicating with consumers. Just by visiting Twitter and searching for some of the big name brands such as: Nike, Google, Samsung or HSBC reveals that they have multiple Twitter accounts, often dedicated to countries, brands and products.
As part of DBi’s Conversion Thursday, we were invited to share our thoughts on how Big Data is part of a bigger picture involving everyone within an organisation. This coincides with the release presentation of a recent NESTA report about the challenges UK business face hiring for data roles.
Having been working hard to make it easier for our clients to check the validity of their data, I wanted to share some thoughts on our process. This blog post follows on from a previous post “Why DAT is Important”.
Whether you hate the phrase or not, Big Data is here to stay. The Guardian has even created a special section for it. That must mean it has a future, right? Well, with this in mind, I have taken a look at how the idea of Big Data came about and what has changed since its incarnation.