Twitter Data in The Race for Context: A Case Study

August 25, 2015 posted by Sabah

Tags: Industry Trends, Twitter, Belief, Big Data, Variety, Social Media Data

Businesses large and small have been using Twitter as a means of engaging and communicating with consumers. Just by visiting Twitter and searching for some of the big name brands such as: Nike, Google, Samsung or HSBC reveals that they have multiple Twitter accounts, often dedicated to countries, brands and products.

Three Varieties Of Data To Measure Brand

March 26, 2015 posted by Sabah

Tags: Insight, Industry Trends, Branding, Stats, Clients, Beliefs

At DataShaka, one of the data problems that many of our clients come to us with is the need to measure the impact of their marketing and campaigns on their brand. The thing with brand is that everyone has different ideas on how to measure it. One thing all of our clients seem to agree on is that they need to analyse data from multiple sources to gain a full picture of how their company’s brand is perceived.

DataShaka At Conversion Thursday

July 17, 2014 posted by Phil

Tags: Agile, Industry Trends, Events, Belief, Beliefs, Big Data

As part of DBi’s Conversion Thursday, we were invited to share our thoughts on how Big Data is part of a bigger picture involving everyone within an organisation. This coincides with the release presentation of a recent NESTA report about the challenges UK business face hiring for data roles.

Psst... 'things' are the future. No really.

December 14, 2012 posted by Richard

Tags: Non-Techie, Industry Trends

Further to my 'fly-wheel' post of November highlighting the shift we've seen in momentum around data unification, the same has happened this week with regard to entities.

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