Businesses large and small have been using Twitter as a means of engaging and communicating with consumers. Just by visiting Twitter and searching for some of the big name brands such as: Nike, Google, Samsung or HSBC reveals that they have multiple Twitter accounts, often dedicated to countries, brands and products.
At DataShaka, one of the data problems that many of our clients come to us with is the need to measure the impact of their marketing and campaigns on their brand. The thing with brand is that everyone has different ideas on how to measure it. One thing all of our clients seem to agree on is that they need to analyse data from multiple sources to gain a full picture of how their company’s brand is perceived.
As part of DBi’s Conversion Thursday, we were invited to share our thoughts on how Big Data is part of a bigger picture involving everyone within an organisation. This coincides with the release presentation of a recent NESTA report about the challenges UK business face hiring for data roles.