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Twitter Data in The Race for Context: A Case Study

August 25, 2015 posted by Sabah

Tags: Industry Trends, Twitter, Belief, Big Data, Variety, Social Media Data

Businesses large and small have been using Twitter as a means of engaging and communicating with consumers. Just by visiting Twitter and searching for some of the big name brands such as: Nike, Google, Samsung or HSBC reveals that they have multiple Twitter accounts, often dedicated to countries, brands and products.

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