Businesses large and small have been using Twitter as a means of engaging and communicating with consumers. Just by visiting Twitter and searching for some of the big name brands such as: Nike, Google, Samsung or HSBC reveals that they have multiple Twitter accounts, often dedicated to countries, brands and products.
So you've landed a new data project. Now you need to make sure that you deliver. Unfortunately when it comes to most big data projects, they fail.
Whether you hate the phrase or not, Big Data is here to stay. The Guardian has even created a special section for it. That must mean it has a future, right? Well, with this in mind, I have taken a look at how the idea of Big Data came about and what has changed since its incarnation.
Although, based on Gartner’s original framework, Big Data consists of three, some argue even 4 Vs (Trusty Wikipedia link), the majority of companies today seem to be focusing their Big Data efforts on Volume and Velocity, the first two easy Vs, making the third V, Variety, the neglected, harder to solve, ugly duckling of Big Data.